Make It Possible To Do What?

These are the numbers we should be looking at reducing, not finding ways for animal agriculture to make the use of animals more profitable.

The campaign is designed to urge consumers to choose meat produced in free-range conditions^[1]

We understand that the current demand for pork, chicken and egg products cannot be met by higher welfare systems, hence the need to educate the community to eat less and pay more – ensuring that the bottom line for producers can remain positive^[2].

I am a big believer in karma and trying to do the right thing and making sure that animals are well treated. I make no bones about the fact we’re going to eat them at some stage, but that if they are treated better they taste better^[3].

What you read above are three quotes that are in support of Animals Australia’s Make it Possible campaign to end factory farming.

Many are applauding this campaign as a step in the right direction, though a step in the right direction of what?

I have written in here on numerous occasions that I believe these incremental change programs are primarily designed to help industry become more profitable. Sadly the evidence is continuing to build that this actually is the case.

Despite this, far too many vegan advocates believe that incremental change will lead to a day where animals are no longer treated as a commodity.

And just to throw a bit of a spanner in the works, could it be possible that this campaign has been designed to fail from the beginning?

Think about it for a moment, the lead character is a piglet that grows wings and flies away. The term “pigs might fly” has been used for an untold number of years to sarcastically comment on the impossible, or to reaffirm that something will never happen.

Why was a piglet chosen when piglets are not normally restrictively confined in cages, or was Animals Australia trying to make the most of the Babe effect?

What was wrong with the chickens breaking out of their cages and flying away, after all, they actually do have wings?

I am sure that those who created the campaign within Animals Australia wold have spent more than 10 minutes thinking up the concept and designing it to have the most impact on the audience, and that what I have raised is just a coincidence.

If you believe in coincidences.

Once again, I will ask the following questions.
Will this campaign have any impact on reducing the near 200,000 cattle that are killed in this country every week?
Will this campaign have any impact on reducing the kill rate for sheep and lambs, which has claimed 3,350,000 lives to August this year?

These are the numbers we should be looking at reducing, not finding ways for animal agriculture to make the use of animals more profitable.

The only message we should be sending out to people is veganism.

Nothing else will stop the animals getting killed.

References:
1: Groups set sights on factory farming
Retrieved 24 October 2012

2: Animals Australia declares farm war
Retrieved 25 Oct 2012

3: Australia’s most famous chefs will fight animal cruelty
Retrieved 23 October 2012