A Factory Farm By Any Other Name Would Still Smell As ‘Sweet’

The quote below is the text that is written on the back of one of the tshirts that I regularly wear from the Motive Company, which is available here.

Every year, more than TEN BILLION animals are born into a system of abuse and torture that sees them, not as intelligent and sensitive individuals, but as renewable resources to be processed and sold for monetary gain. To maximize profits, they are crammed into pens and cages in poorly ventilated warehouses, sometimes packed so tightly together that they spend their entire lives without ever being able to lie down. Mothers in factory farms have their young taken away from them at birth. Every moment of their short lives, from the dirty concrete floor where they are born, to the insanity of the killing floor where they are slaughtered is filled with pain, confusion, and fear. Under our current capitalist social structure, purchasing products which are the result of oppression is the same as giving your consent to the oppressors. Only through a full and committed rejection of animal based products will we be able to win the freedom that the animals deserve.

In all this excitement about incremental reform, flying pig campaigns, and happy meat, it is worthwhile remembering that every farm is a factory farm.

Every single farm, regardless of how pleasant sounding its descriptor is, views animals as a commodity to be manufactured in whatever way maximizes its profitability.

The RSPCA, and Animals Australia is telling industry that one way to do this is to brand the commodity as free range or organic, and marketing it to consumers as being treated a little bit better than the status quo. This in turn will placate the demands of the consumer who has been convinced by animal agriculture that they ‘need’ and ‘must have’ animal products in their diet, and that by paying a bit more their guilt over the way that these animals are treated has been absolved.

If you believe that you are part of the movement that believes in animal liberation[1], start focusing on that and demanding nothing less.

Leave the industry supporting promotion of incremental reform and change to those groups that have no interest in ever seeing animals freed from subjugation.

Borrowing a paragraph from a previous article, as it sums things up succinctly. Ultimately, when it comes down to it, I cannot imagine one animal that is in the slaughter house queue waiting to have a captive bolt fired into his or her head, thinking to themselves, “You know what? It doesn’t really matter that I am having my life drastically cut short, because I have had a good life. I’ve been fed organic food, and kept as a free range commodity, and the person that will soon feast on my flesh can sleep easy at night knowing that they chose the humane option”.

I would be willing to bet they’d be asking us why we are allowing it to happen and is the fact that their life is about to be taken away from them that meaningless to us because they have been treated humanely?

If we are no longer consuming animal products ourselves, we owe it those who are in the system now and those who may come tomorrow to do all that we can to bring about the day where the captive bolt gun has fired it’s last shot, and is relegated to museums and history books as a painful reminder of our destructive past.

Promoting veganism is the only way this will be achieved.

Nothing else comes close.

1:Merriam-Webster: Liberation
1 : the act of liberating : the state of being liberated
2 : a movement seeking equal rights and status for a group
Retrieved 31 October 2012

What are your thoughts?