Of all the campaigns undertaken within the animal advocacy movement, the single issue campaign is the most common.
Supporters of this type of campaigning justify their continued use by saying things like at least we are doing something, every little bit helps, baby steps, and the old faithful one, the world won’t go vegan overnight.
Whilst there really isn’t anything to argue about when single focus groups launch these campaigns, they do leave a rather unpleasant taste in the mouth when they are promoted by so-called vegan or animal rights groups.
When these groups focus on a single cause as something that is more important than what other animals are enduring, they are literally elevating the status of those animals above all others.
Take for example some of the recent campaigns by local vegan and/or animal rights groups, and how their activities are likely to cause confusion among those who care about animals.
One moment they are protesting Lennon Bros Circus’ use of lions and exotic animals, yet so far I haven’t heard a mention of a protest, let alone media campaign about Hudsons Circus’ use of Macaws, Buffalo, Llamas, Zebras or horses in their shows. Though this could be because their focus is on greyhounds.
This implies that how the lions are kept and used is more important than Macaws, Buffalo, Llamas, Zebras or horses, with a few greyhounds being more important than all of them.
Read moreAre Single Issue Campaigns Really That Bad?