Many of us regard veganism as a social justice movement.
Others regard it as an environmental or health movement.
Then there are those who think of it as nothing more than a vehicle towards fame and notoriety. Or, as some would say, “vegan world domination”.
Tobias Leenaert definitely falls into the latter category.
Rebranding as the “Vegan Strategist”, the former “VeganSapioSexual” is turning ‘veganism’ into his career.
Yet, despite his claim to want a vegan world, or “Veganville” as described in his book, his actions speak louder than his words.
(For those who don’t know, the person in the image above is Brian Kateman, Tobias hero of the reducetarian movement).
Problem #1 – No one knows what it is he stands for
Actually, I don’t think he does either.
Way back in May 2016, he is quoted in an article from The Guardian as saying “I’m a vegan for animal rights reasons”.
Then he jumped into the “effective altruism” movement.
Then he became an “animal rights reducetarian”
Then, the next thing we know, he is a “reducetarian badass”.
Problem #2 – He wants to redefine veganism
While there is nothing that says the definition of veganism can’t grow and stay relevant with the times, though that isn’t what Tobias wants to do.
While he claims to want everyone to journey up the mountain to Veganville, his redefinition of veganism will allow everyone to be vegan.
While we all acknowledge that people may slip up every now and then on their road to Veganville, Tobias is a little different.
His gotchas, otherwise known as ‘thought experiments’, are written to promote his belief that the consumption of animal products is the only answer.
Problem #3 – He is anti-vegan
For some unknown reason he has created a false dichotomy around veganism.
He claims that the term “vegan” is off putting, and that as vegans, we shouldn’t use it.
Despite labeling himself as the “vegan strategist”, he seems intent on destroying veganism
He also doesn’t understand why people consume animal products.
While it true that “people eat meat, because people eat meat”. It isn’t as simple as that.
The reason that people consume animal flesh, wear animal skins, experiment on other animals, and more is because other animals are thought of as property.
A resource to be used.
It doesn’t matter how ‘tasty’ you make plant-based food, or how ‘clean’ you make lab grown animal flesh, until other animals are no longer considered as property, there will not be a Veganville.